Branding
The Georgia Whitetails is a fictional pro ice hockey team. The primary logo features a bold, stylized deer head designed to look as though it’s wearing an old-school goalie mask—blending toughness and tradition. The secondary logo incorporates antlers forming the letter "W", with hockey sticks woven through the structure, creating a strong, cohesive identity. The visual system balances grit and heritage, aligning with the fast-paced, physical nature of the sport while celebrating local Southern wildlife. Some other elements include social media and hockey jersey designs.
