Branding, Packaging, & Print
Little Waddle is a faith-based, all-natural soap brand centered on simplicity, purity, and quiet faith. The brand identity features a duck with its head underwater, symbolizing trust and gentle curiosity. A soft light yellow paired with a muted dark blue creates a clean, calming palette that reflects the brand’s wholesome ingredients and spiritual foundation. With the tagline “Love, laugh, and a whole lot of bubbles,” the design captures the brand’s joyful, family-friendly spirit—balancing charm and meaning for those seeking both natural care and deeper values.
