Branding, Packaging, & Print Design
Bowtie Bunny is a faith based stuffed animal brand that strives to create a consistent and sincere brand identity that correlates with families by communicating faith, love, and care.
Colors such as cream, gold, light blue, light pink, light green, and navy were selected to inspire peace and spiritual relation, while a combination of serif, sans serif, and calligraphy style typefaces balance timelessness, playfulness, and legibility. Each design element, from the stuffed bunny's and the tags to the packaging, such as the boxes, bags, and tissue paper, was designed to elevate the touching experience, making the products feel unique and purposeful.
Pieces like the prayer journals, t-shirts, crew necks, and door hangers support further opportunities for kids to grow their relationships with God, while things like the website, billboard, social media elements, and other marketing assets guaranteed that the brand's concept acquired a wide audience. The cohesive design approach assists in the creation of a warm, caring setting where prayer, love, and play are at the center, welcoming customers to participate with the brand more extensively.
